A new Nuffield report has been released!
"Small Giants. Farming businesses with a passion for excellence"
By Sarah Sivyer, 2018 Scholar from Eccleston, NSW
This scholarship is supported by:
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- This report identifies some unique ways 'excellent' businesses are pursuing a culture of continuous improvement (CI).
- The choice of this topic around how excellent businesses are creating customer value and applying lean principles of CI will be relevant to any business.
- While many examples are within horticulture and livestock farming, the concepts are general enough to be translated to all agricultural businesses.
- Lean principles of CI are a proven way to both create customer value while removing waste from processes.
- Many businesses find it hard to create new value for their customers as producers like to make what they are already making.
- Map the product’s value chain from start to finish. Once mapped, remove as many non-value adding steps as possible to create uninterrupted flow.
- Get close to customers and understand their emotional motivators.
- Pursue customer value with the same energy that is spent on improving production.
Link to report: https://nuffieldinternational.org/live/Report/AU/2018/sarah-sivyer
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Watch Sarah's presentation at the 2019 Nuffield National Conference
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MEDIA PROFILE:
Travelling across Japan, Israel, the UK, USA, the Philippines, Italy, the Netherlands and Australia, Sarah visited entrepreneurial farmers to identify businesses that look to create customer value and instill a culture of continuous improvement.
"UK-based livestock producer Kelly Bronze Turkeys actively engages with its customers to create value-added products and utilises data to better understand target demographic and economic trends to help anticipate customer needs. Combining this and customer feedback, they have expanded their offerings to include a successful charcuterie business."
"I also visited Asai Nursery in Japan. They prioritise standardisation to ensure consistent quality is maintained. Each harvest trolley is fitted with a tomato colour chart so employees are able to compare tomatoes and only harvest those in an appropriate colour range".
Read Sarah's media profile
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